12 Best Keyword Research Tools For SEO – 2023 Edition 

 October 1, 2023

By  Zain Malik

The world of SEO (Search Engine Optimization) is ever-evolving, and keyword research remains a cornerstone for any successful strategy. Keyword research tools are essential for understanding what your target audience is searching for online. This helps you optimize your content, improve your search engine ranking, and attract more qualified traffic.

SEO is a constantly evolving field that demands marketers to stay updated with the latest trends and tools. One of the most essential aspects of SEO is keyword research. The right keywords can skyrocket your content’s visibility, while the wrong ones can do just the opposite. Therefore, choosing the right keyword research tools is crucial. Here are the 12 best keyword research tools for SEO as we move into 2023.

In this 2023 edition, we’ll dive deep into the 12 best keyword research tools that are a must for anyone serious about SEO. Whether you’re a beginner or an expert, you’ll find something useful among these top tools.


Google Keyword Planner

Google Keyword Planner is a free tool offered by Google Ads. It’s integrated with the world’s most-used search engine, making the data extremely reliable.Google Keyword Planner is a free tool and a good starting point for beginners. It offers valuable insights into keyword trends and competition.

Key Features

  • Monthly search volumes
  • Cost-per-click (CPC) estimates
  • Competition levels

Pros and Cons

  • Pros: Highly accurate, free to use.
  • Cons: Limited to Google’s ecosystem.


SEMrush is a robust SEO tool that offers more than just keyword research. It is particularly famous for its competitive analysis features. SEMrush is one of the most comprehensive tools in the SEO industry. It not only offers keyword research but also provides a complete overview of your website’s SEO performance.

Key Features

  • Keyword Magic Tool
  • Organic Traffic Insights
  • Keyword Difficulty

Pros and Cons

  • Pros: Comprehensive data, multiple functionalities.
  • Cons: Somewhat expensive.


Ahrefs is a powerful SEO tool known for its backlink analysis. Its keyword research feature is just as robust.Ahrefs Keywords Explorer is famous for its extensive database and accuracy. It also offers click metrics to better understand user behavior

Key Features

  • Keyword Explorer
  • SERP Overview
  • Click Metrics

Pros and Cons

  • Pros: Highly accurate, extensive data.
  • Cons: Steep learning curve.


KWFinder focuses solely on keyword research, making it easier to use and less overwhelming than more extensive tools.This keyword research tools is known for its user-friendly interface and for offering various metrics, including Keyword Difficulty.

Key Features

  • Keyword Lists
  • SERP Analysis
  • Keyword Difficulty

Pros and Cons

  • Pros: User-friendly, affordable.
  • Cons: Limited functionalities compared to others.

Moz Keyword Explorer

Moz Keyword Explorer is an old player in the SEO game and its Keyword Explorer tool is a trusted resource for many professionals.It is an excellent tool for understanding keyword competitiveness and potential.

Key Features

  • Keyword Priority Scores
  • SERP Analysis
  • Monthly Volume

Pros and Cons

  • Pros: Reliable, offers a free version.
  • Cons: Limited queries on the free version.


Ubersuggest is a free tool developed by Neil Patel, and it’s particularly beginner-friendly.

Key Features

  • Keyword Suggestions
  • Content Ideas
  • Competitive Analysis

Pros and Cons

  • Pros: Free, easy to use.
  • Cons: Less comprehensive data.


This tool is perfect for discovering the questions people are asking about a particular keyword.

Key Features

  • Question-based Keywords
  • Prepositions
  • Comparisons

Pros and Cons

  • Pros: Unique insights, good for content ideas.
  • Cons: Limited number of free searches.

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Soovle allows you to explore keywords across multiple platforms, not just Google.

Key Features

  • Multi-platform Searches
  • Auto-suggest Features
  • Saved Suggestions

Pros and Cons

  • Pros: Versatile, free to use.
  • Cons: Basic features.

Keyword Tool

Keyword Tool offers extensive keyword suggestions and is a great alternative to Google Keyword Planner.

Key Features

  • Keyword Suggestions
  • Search Volume
  • Trends

Pros and Cons

  • Pros: Free tier available, easy to use.
  • Cons: Limited features on the free tier.

Keywords Everywhere

This is a browser extension that displays keyword information right in your search results.

Key Features

  • Inline Keyword Data
  • Monthly Search Volume
  • CPC

Pros and Cons

  • Pros: Convenient, real-time data.
  • Cons: Paid tool, limited platforms.

Long Tail Pro

Long Tail Pro specializes in finding long-tail keywords, which are less competitive and easier to rank for.

Key Features

  • Long-tail Keywords
  • Keyword Competitiveness
  • Rank Tracker

Pros and Cons

  • Pros: Focuses on niche markets, good for small businesses.
  • Cons: Learning curve, paid tool.


Serpstat is an all-in-one SEO platform that offers a robust keyword research tool among other features.

Key Features

  • Keyword Clustering
  • Competitive Analysis
  • Rank Tracking

Pros and Cons

  • Pros: Comprehensive features, good for professionals.
  • Cons: Somewhat expensive.


There you have it—the 12 best keyword research tools for SEO in 2023. Each has its unique strengths and limitations, so the right tool for you will depend on your specific needs and level of SEO expertise.

Remember, the best SEO strategy starts with the right keywords, and these tools are your gateway to success.

Happy optimizing!

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